The fitness studio "Fitness Factory Pforzheim" has long been one of the best studios in Pforzheim and the surrounding area. Long-standing customers are satisfied with the service that owner Frank Edelmann and his team have to offer. This satisfaction is to be maintained and further increased. The complete optimization of the website and additional social media marketing had exactly the following goal. To present the service concept of the Fitness Factory to the numerous existing customers and to generate more paying new customers for the studio. Thanks to extensive course schedules and membership tests, we are able to offer members a targeted program for their workouts that adapts to their individual needs. The site also serves as a kind of newsletter that keeps members and potential new customers of Fitness Factory up to date. For example, new courses that are introduced or current Corona information that needs to be communicated. We are thrilled with the results and proud to be able to provide an even better experience for existing customers, but also to be able to attract new customers through a targeted website and perfect targeting in social media marketing strategies.