The ring blank
The most important figures at a glance
Targeted organic reach building through high-quality reels, behind-the-scenes insights and regular content with a focus on craftsmanship and brand strength.
More than 3.8 million video views on Instagram, TikTok and YouTube - through creative short videos that authentically show the production process and the uniqueness of the rings.
The project in detail
Introduction:
The ring blank stands for handmade quality, attention to detail and genuine goldsmith craftsmanship „Made in Germany“.
Together with Marketing-Brand®, a social media strategy was developed that makes these values visible - with the aim of increasing reach, building brand awareness and acquiring new customers via social media.
How it all began:
At the start of the collaboration, the focus was clear: more visibility for the brand and the craftsmanship behind the products.
A uniform content structure was created for this purpose, videos were professionally designed and published at regular intervals - authentic, likeable and close to the everyday lives of tradespeople.
The result:
Within two years, Der Ringrohling achieved over 3.8 million views and almost won 2,000 new followers - completely organic.
The brand achieved a significantly higher level of recognition and was able to generate new customers and requests for cooperation by expanding its reach.
What that means for you:
Social media also works in traditional industries - if you tell the right stories.
We show how to transform authentic craftsmanship into modern reach and thus win customers in the long term.
The next step:
What works for Der Ringrohling also works for you.
With the right strategy and authentic content, you can reach more people, strengthen your brand and make your company visible.
➡️ Let's find out together what potential lies in your performance.
